Article 11: Ottoman coffee civilization – more than a drink
Not only laying the foundation for the development of global coffee culture, more than 500 years ago, Ottoman coffee shaped its own cultural spaces and structures.
Ottoman society highly valued the creative spirit of mankind. Therefore, with the properties of helping the brain to be more alert and creative, coffee held an important position in Ottoman social life. This is evident in its numerous roles: Becoming one of the nation’s religious rites; Being a symbol of hospitality and friendship; Laying the foundation for a new civic model based on socialization…
The culture of enjoying coffee promotes the development of a system of fine arts and crafts for making brewing tools. Coffee cups, trays, mortars, hand blenders, kettles, coffee pots… all have special artistic value and form unique works. Offering coffee in exquisite cups is a way for the Ottomans to honor the dignity of those who enjoy coffee with them.
Ottoman has a famous proverb “The memory of a cup of coffee lasts for 40 years”, which is understood as the precious moment when enjoying a cup of coffee with friends will be treasured forever. This proverb shows the importance and depth of coffee in the Ottoman culture of hospitality and friendship.
Coffee also has a great impact on literary and artistic life. Countless verses, songs, paintings have been composed to describe the emotions of the coffee drinker and the cultural identity of coffee. These works are displayed in the cafe as a form of exhibition, adding value to the cafe as a place to inspire and spread cultural diversity and human creativity.
The culture of enjoying coffee is considered by Ottoman society, and now Turkey, as a part of its cultural heritage, a symbol of the way of life. All individuals and all sectors of society attach great importance to preserving this special cultural tradition. All the knowledge, skills, know-how and etiquette associated with coffee are preserved for hundreds of years, from generation to generation.
People born into a Turkish family learned to brew coffee from the previous generation as a necessary element to express traditional values. Each family will also have one or more specialized toolkits for performing the coffee ritual. Beautifully decorated cups and coffee pots are also among the most awarded souvenirs in Turkey.
With love and passion to learn the history, culture, economy… of coffee throughout the humanity process, Trung Nguyen Legend Group draws its inspiration from 3 typical coffee civilizations of the world: Ottoman – Roman – Zen, so as to create energy coffee products with different, special flavors, bringing awakening, creativity, mind-opening for each individual. Coffee enthusiasts will experience the special flavor of the 3 coffee civilizations of Ottoman – Roman – Zen in cups of Trung Nguyen Legend Capsule coffee.
* Đón đọc kỳ sau: Coffee conquered Europe