Trung Nguyen Legend has launched the Product System for a Mindful way of life

In the “Awakening is Possible” experience journey at Buon Ma Thuot City, Trung Nguyen Legend has launched a unique and special Product System serving The Mindful way of life.

The Coffee way of life – The Mindful way of life

Over many years of being dedicated to research on coffee and its influence in all fields of human life, the experts of Trung Nguyen Legend have verified that coffee is an indispensable drink for human creations. It is a special energy source to create most of the important ideas, inventions, and initiatives in the turning points of world history such as: establishing the foundation of free social communication space, bringing the awakening and creative energy in the era of enlightenment, and of industrial and scientific revolutions. Most celebrities – great people in all fields are coffee lovers.

Currently, there are more than 2.5 billion people regardless of age, gender, religion, ethnicity, country, or politics, they have a love and passion for coffee around the globe. Coffee has been, is the energy connecting cultures and civilizations, gathering an elite force, and having influence in all areas of life.

Meanwhile, the world economy is changing to a green economy, a creative economy with the core values as the creative capacity of each individual, organization, and country… Moreover, the left impact of the Covid-19 pandemic is forcing all of humanity to rethink its attitude toward mental health, mental resilience, and work-life balance, the balance of Body-Heart-Mind. These speed-up opportunities to capture and realign values ​​in people’s lives.

In the “7 initiatives for the global coffee industry” initiated by the Founder – Chairman of Trung Nguyen Legend Group Dang Le Nguyen Vu at the World Economic Forum in 2012, the initiative “Rethinking the concept of coffee” was officially announced to the world for the first time, opened a new direction for Vietnam’s coffee industry to position at a higher level. Accordingly, Trung Nguyen Legend believes that coffee is: the heritage of humanity, affecting all aspects of human life; is the energy of awakening and responsible creativity.

 

Over the past 26 years, from the delicious Robusta coffee beans that have nurtured from the red basalt soil formed by volcanic eruptions about 160 million years ago of the land Buon Ma Thuot; have been watered by legendary rivers such as the Serepok, the K’rong Ana, the K’rong No, embellished with spiritual rituals, with the gongs and the unique intangible cultures of the ethnic minorities such as Ede, M’nong, Thai, Tay, Nung,… Trung Nguyen Legend has constantly created the G7, Trung Nguyen, Trung Nguyen Legend energy coffee products system that has been popular in more than 80 countries and territories, becoming cultural diplomatic ambassadors because of their delicious taste and the inspiration of the spirit of service, great aspirations and creative and awakening energy contained in each coffee product of Trung Nguyen Legend.

In particular, Trung Nguyen Legend combines creativity and mindfulness, from the inspiration of more than 9 centuries of coffee through Ottoman and Roman cultures, Trung Nguyen Legend crystallized Vietnamese coffee culture – coffee culture of the East to create the Meditation coffee culture that originated at the homeland of the best Robusta coffee beans in the world. And now, Trung Nguyen Legend has filtered the world’s coffee quintessence according to three typical coffee cultures: Ottoman – Roman – Zen and recreated in coffee masterpieces, coffee spaces, coffee art shows…

The special Product System for a Mindful way of life

In the “Awakening is Possible” experience journey on the occasion of the Group’s 26th anniversary, Trung Nguyen Legend continues to make an impression with unique, special product system for a Mindful way of life. This is a product system that Trung Nguyen Legend has dedicated more than 1,000 days to research and create to help awaken and nurture the spirit of each individual to pursue their own goals in their lives.

In particular, The Meditation Coffee Sets expressing the 5 spirits of the new generation: Aspiration – Power – Break-Through – Prosperity – Mindfulness is a solution to practice Coffee Meditation suitable for anyone so that it can be applied anywhere. With the desire to find and achieve sedentary time for the Body – Heart – Mind, thereby awakening and cultivating the inner core strength of individuals.

The Aspiration Coffee Meditation Set brings the energy to nourish great aspirations with the main components of instant coffee and simple brewing tools so that anyone can practice meditation anywhere. The Power Coffee Meditation Set contains the main components of Ottoman style, roasted coffee, and brewing tools inspired by the traditional Ottoman coffee brewing method combined with the Vietnamese “basket” drip coffee brewing tool, which brings energy to seek your inner core power. And The Break-Through Coffee Meditation Set brings energy to break-through ideas with the main components of capsule coffee and hand pressure portable capsules coffee machine – the break-through essence in the global style of enjoying coffee. The Prosperity Coffee Meditation Set brings energy to the authentic Physical – Mental – Intellectual wealth with the main components of Espresso-style beans and the essential brewing tools of the Roman coffee civilization. And The Mindfulness Coffee Meditation Set brings energy to the moments of Mindfulness with the main components of the typical coffee of Zen civilization and the traditional Vietnamese drip coffee filter tools.

The Spirit of Creativity – Philosophy – Warrior Coffee Sets, as the name, contains a strong source of energy, inspiring the spirit of pursuing a passion and conquering the aspiration of life. The Spirit of Philosophy – Hemingway was created by the spirit of famous writer Ernest Hemingway who always pursued passion overcoming all adversity and left behind a treasure trove of works rich in philosophy for humanity; which brings coffee drinkers the energy of pursuit spirit to challenge all adversity – to conquer the aspiration of life. The Spirit of Creativity – The Creation of Adam was inspired by Michelangelo’s famous “The Creation of Adam” painting and it brought coffee drinkers the energy of creativity to create great history for our own life. The Spirit of Philosophy – Vitruvian man as the energy of philosophical spirit, constantly explore life by convincing viewpoints and reasonings, inspired by Leonardo da Vinci’s “Vitruvian Man” drawing. And The Spirit of Warrior was inspired by the warrior spirit of “The Enlightenment on Horseback” – Napoleon and wishes to awaken in the coffee drinkers, especially the youth, the warrior spirit, and aspirations to achieve success in all fields of life.

Besides, the 3 Coffee Civilizations Sets Ottoman – Roman – Zen is researched and created by experts Trung Nguyen Legend, it is created from the quintessence of the world coffee cultural heritage, applying processing technology and modern concoctions. The sets are the solution for everyone to enjoy the essence of coffee cultures anytime and anywhere and enjoy creative energy, and mindfulness in each and every sense of yours. The Ottoman Coffee Civilization Set preserves the Ottoman’s traditional way of making coffee, it offers uniquely flavored energy coffee with a thick, bubbly, and smooth crema layer and a long-lasting charming aroma. The Roman Coffee Civilization Set preserves the Espresso coffee making way using the Moka pot – a great achievement in the application of modern science into the coffee brewery to bring a perfect energy coffee cup with a bold, rich in the original Espresso style. The Zen Coffee Civilization Set preserves Vietnam’s traditional dripping coffee filter method with the stove inspired by Dong Son bronze drum and Vietnamese ancient teapot, it offers a unique cup of Zen coffee with elegant fragrance, yet not leaving out any taste of life, gentle and just enough, blending and awakening each sense of yours.

In particular, accompanying excellent products containing the awakening energy of coffee with evocative names as an inspiration, a reminder, and evoking personal aspirations, Trung Nguyen Legend for the first time has introduced The Awakening Corner and Zen Clothes, which are two highly applicable products in each individual’s journey to practice the Mindful way of life. Trung Nguyen Legend Meditation Clothing is meticulously hand-crafted by top Vietnamese artisans for practicing mindfulness Coffee Meditation, designed in a minimalist way with a single color and delicate seams that cover your body with gentle touches, just enough to not only have full basic functions of clothing, but also to bring you the neatness, and elegance. The awakening corner – The light corner for all households, is a place to set the Heart-Mind and space to take care of each individual’s physical and mental health holistically.

The product system for a Mindful way of life was first introduced by Trung Nguyen Legend at Trung Nguyen Legend Coffee World – 80 Dong Khoi, District 1, Ho Chi Minh City from the beginning of 2022. Currently, the product system for a Mindful way of life has been completed with 13 products officially launched to support practice and accompany each individual on the journey of mindful living. From July 1, 2022, the product system for a Mindful way of life will be fully introduced at Trung Nguyen Legend’s largest Coffee World retail space located at Nguyen Dinh Chieu Street – the Coffee City, Buon Ma Thuot city.