Trung Nguyen Legend opens 10 coffee spaces within 1 day
On October 10, 2022, Trung Nguyen Legend opens 10 coffee spaces within 1 day throughout Vietnam, continuing to strongly develop the domestic and international coffee chains market.
Trung Nguyên Legend – The space for enjoying 3 coffee cultures
Following the impressive launch of the first Trung Nguyên Legend Coffee World space on the international market in Shanghai, China – recently, on October 10, our Trung Nguyên Legend group continued to gain attention from the public with the simultaneous opening event of 10 Trung Nguyên Legend spaces within 1 day across the provinces of Vietnam.
With a different and special design of the No. 1 coffee brand in two colors – black and white, Trung Nguyên Legend coffee space creates a unique accent in the center of cities. This will be an interesting destination for coffee lovers to enjoy delicious energy coffee and explore special drink menus according to 3 typical coffee cultures in the world: Ottoman – Roman – Thiền, only available at Trung Nguyên Legend. At the same time, a variety of energy coffee products and coffee-making facilities are available for customers to easily choose according to their interests or as gifts.
Trung Nguyên Legend space also brings interesting experiences to customers with typical coffee enjoyment styles in Vietnam and the world. The inspirational quotes of great celebrities and precious books in The life-changing foundation bookcase create special moments with a cup of energy coffee when customers come to Trung Nguyên Legend spaces.
The place for the great souls
During 26 years of development, Trung Nguyên Legend Group has constantly created an extraordinary coffee system spanning the entire coffee value chain through a system of special, different, unique products – models – projects to contribute to raising the value of Vietnamese coffee to the level of culture – art – up to philosophy. In particular, the system of Trung Nguyên Legend space is the first café model of Trung Nguyên Legend Group that was launched in 1998 with the desire to honorably promote the value of Vietnamese coffee enjoyment culture, bringing a different coffee space, inspiring creativity.
Different from other coffee shops, Trung Nguyên Legend space was built and developed by Trung Nguyên Legend Group with the positioning as “The place for the great souls” with the message “We offer not only the perfect cups of energy coffee but also dreams”. Coming to Trung Nguyên Legend space, coffee lovers and enthusiasts can enjoy excellent energy coffee cups with life-changing books, which are passionately selected by our HONOURABLE CHAIRMAN from the quintessence of human knowledge. The energy of coffee masterpieces prepared by barista experts, combined with the intellectual energy in precious books that change lives, is the catalyst that inspires creativity and brings new ideas to aspirations.
Trung Nguyên Legend space is also a cultural, meeting rendezvous for the community who love knowledge, culture, and art to experience the coffee culture of Vietnam and the world, to learn about coffee and its contribution to the history of human development. In particular, “Cà Phê Thứ Bảy”, a special project of Trung Nguyên Legend companion with musician Dương Thụ for the past 13 years (2009 up to now), has become a meeting place for exchanging, sharing knowledge, honoring and spreading cultural and artistic values as well as serving the community of like-minded people.
Up to now, Trung Nguyên Legend spaces chain has nearly 100 shops in cities and provinces throughout Vietnam, as a creative cultural space rated by the British Council, and the No. 1 coffee space in Vietnam, becoming important “social centers” (According to the Financial Times of the US).
Along with the simultaneous opening event of 10 Trung Nguyên Legend shops within 1 day in Vietnam, the first space in the international market of Trung Nguyên Legend Coffee World in China continuously ranked the hottest coffee shop on the #1 popular app that reviews eating services and places in Shanghai after only 3 weeks of opening. That is the uniqueness of the style of enjoying coffee which is researched, created, and filtered by Trung Nguyên Legend from the coffee history, world coffee civilization as well as the unique cultural experiences of Vietnam right in the heart of bustling and dynamic Shanghai has really created the attraction of Trung Nguyên Legend Coffee World. Even in Vietnam at 80 Dong Khoi, District 1 (Ho Chi Minh City), the Coffee City Urban Area (Buon Ma Thuot) and Almaz Center (Hanoi), Trung Nguyên Legend Coffee World is also being well received.
With the attraction of the new model Trung Nguyên Legend Coffee World in Vietnam and international markets and the strong development of Trung Nguyên E-Coffee store chain, the expansion of Trung Nguyên Legend space system continues to affirm strongly the leading position of Trung Nguyên Legend and the different, special vision on the journey to elevate the value of the Vietnamese coffee brand.