Article 5: Homo Coffea

“Homo Coffea” (The Coffee Man), developed at the same time as the Age of Enlightenment in Western Europe, symbolized a change of life, a break with the past and a move towards the future. In light of this, coffee became the "ultimate" beverage of the capitalist economy from the very...

Article 4: Coffee and journey of conquering the globe

Historically, coffee was considered a catalyst to most of the inventions, innovations, as well as a commodity that changed the entire economic landscape of several countries. And today, coffee has really been regarded as the energy source for the brain, the blood of the intellectual economy, the creative economy of...

Article 3: Coffee – The origin

Since its appearance, coffee has been considered a source of creative energy, helping people to be awakened. And throughout the course of history, from its beginnings to becoming the world's most popular commodity, coffee is an indispensable beverage in the endless creative life of mankind, playing an important role in...

Article 2: Coffee from the perspective of culture, civilization

[caption id="attachment_23273" align="aligncenter" width="1200"] Coffee accompanied most of European and American societies throughout the history of seeking and building the future.[/caption] [alert type="info" close="false"] The Japanese have positioned the Tea Ceremony as a national ethic, an art of living conveyed through enjoying a cup of tea. Meanwhile, Vietnam - a...

Article 1: Coffee – The beverage of the age of enlightenment

[alert type="info" close="false"] The Japanese have positioned the Tea Ceremony as a national ethic, an art of living conveyed through enjoying a cup of tea. Meanwhile, Vietnam - a coffee powerhouse in the world, has the best Robusta coffee beans in the world, has a long herritage of coffee culture...

Goliath No Match For Vu In Battle For Vietnam Coffee Drinkers

A valuable lesson for companies wishing to expand their business into Southeast Asia ahead of the introduction of the Asian Economic Community (AEC) coming into effect at the end of this year is the battle for supremacy of the Vietnam coffee consumption market between US giant Starbucks and local entrepreneur...