Article 92: Coffee shops and the formation of social institutions

Not only a place to enjoy coffee, coffee shops are also an important social space to form institutions that contribute to the development of nations. [caption id="attachment_34260" align="aligncenter" width="800"] "Coffee will always be the favorite drink of intellectuals" - Writer Thomas Penson De Quincey (1785-1859)[/caption] Social connection space Since the...

Article 91: John Broadus Watson and the “coffee break” culture that celebrates a creative lifestyle

The “coffee break” culture plays an important role in the economic development and creative lifestyle of American society and the world. [caption id="attachment_34006" align="aligncenter" width="800"] "The best way to enjoy life is to drink good coffee" - Poet Jonathan Swift (1667 - 1745[/caption] Psychology – From theory to shaping culture...

Article 90: Coffee shops and the pursuit of authentic happiness

In the course of history, coffee shops have been the ideal environment for the process of penetrating the mind, thinking about people, and starting the important doctrines of Psychology. [caption id="attachment_33772" align="aligncenter" width="800"] "Coffee gives you time, but not actual hours or minutes, but a chance to be, like be...

Trung Nguyen Legend opens 10 coffee spaces within 1 day

On October 10, 2022, Trung Nguyen Legend opens 10 coffee spaces within 1 day throughout Vietnam, continuing to strongly develop the domestic and international coffee chains market. Trung Nguyên Legend – The space for enjoying 3 coffee cultures Following the impressive launch of the first Trung Nguyên Legend Coffee World...

Attraction of the first Trung Nguyên Legend Coffee World space in Shanghai, China

The first international Trung Nguyên Legend Coffee World space in Shanghai just opened, quickly creating a furor and attracting numerous coffee lovers to experience. Just launched on the morning of September 21 at 699 Nanjing, Shanghai, Trung Nguyên Legend Coffee World space started a media and social networks feeding frenzy,...

The world’s first Trung Nguyên Legend coffee world space

On September 21st, 2022, Trung Nguyên Legend Coffee World model opened its first space in the center of Shanghai, China. In the opening ceremony, Trung Nguyên Legend Coffee World was graced by the presence of the Consul General of Vietnam in Shanghai, Head of the Coffee and Beverage Professional Committee...

Article 89: Coffee – a great source of energy for body, spirit, and mind

Occupying an important position in human society over the past 12 centuries, coffee urges scientists to constantly research and elucidate the value of this special energy source. [caption id="attachment_32920" align="aligncenter" width="800"] "Coffee is good for talent, but genius wants prayer" - Philosopher Ralph Waldo Emerson (1803 – 1882)[/caption] Intelligence sublimation...

Article 88: Coffee in Eastern medical philosophy

Following pilgrimages, expeditions, medieval international trade routes, coffee came to the East as a balanced energy source for health. [caption id="attachment_32567" align="aligncenter" width="800"] "Coffee nourishes our physical and mental balance." - Novelist Emile Souvestre (1806-1854)[/caption] Eastern medicine and philosophy of life in balance and harmony Eartern medicine includes the medical...

TRUNG NGUYEN LEGEND – AWAKENING BRAND

In the current issue of August 2022, Forbes Vietnam honored Trung Nguyen Legend as the "Awakening Brand" in the special article about the leading F&B brands in 2022. Forbes is a major global financial and economic magazine, being well known for its lists and rankings on different topics about businesses,...