Trung Nguyen Legend – Cultural and diplomatic coffee in Japan

Along with series of international and national sales, marketing activities in January 2021, recently, Trung Nguyen Legend coordinate with Consulate General of Vietnam in Fukuoka, Japan, and Kyushu Economic Federation to introduce G7 energy coffee products to Japanese coffee lovers at “Vietnam Smile Fair” in Japan. Especially, Trung Nguyen Legend...

Article 58: India – From the 7 wonder seeds to under-shade coffee country

[caption id="attachment_28140" align="aligncenter" width="801"] “Coffee which makes the politician wise, and see through all things with his half-shut eyes.” Poet Alexander Pope (1688 – 1744)[/caption] From the 7 wonder seeds, India formed a special "under-shade coffee" raw material area, aiming to create an ecosystem to conserve biodiversity and protect the...

Article 57: Coffee and the decade of innovation “reshaping America”

[caption id="attachment_27878" align="aligncenter" width="800"] “Coffee has become an important part of American life, helping them to mature and lead a higher life” Politician Robert Nelson (1793-1873)[/caption] “Roaring Twenties” is a term that characterizes the distinct culture of the 1920s and 1930s, a decade of discovery and innovation that established the...

Article 56: Coffee and the national spirit of the Japanese

[caption id="attachment_27277" align="aligncenter" width="800"] “Coffee shops are places to acquire knowledge and exchange cultures” Educator Chung Yong-Kei (1858 – 1894)[/caption] Japan is famous for its tea ceremony, but it is also the world's leading coffee consumer. For hundreds of years, coffee has influenced the learning encouragement process, revitalizing the "national...

Trung Nguyen Legend collaborating with The national festival for innovative startups – Techfest 2020

On November 26th – 29th, Trung Nguyen Legend Group and the Ministry of Science and Technology jointly held "Techfest 2020 - The national festival for innovative startups" at the University of National Economics, Hanoi. This has been the first activity marking the cooperation between the Ministry of Science and Technology...

Article 55: Thomas Jefferson: “Coffee – the favorite beverage of the civilized world!”

[caption id="attachment_27171" align="aligncenter" width="800"] “Coffee – the favorite beverage of the civilized world!” Third President of the United States - Thomas Jefferson (1743-1826)[/caption] Americans identify themselves as a Caffeine Nation. Coffee is considered as the necessary energy for the process of changing the concept of life and lifestyle in order...

Article 54: Benjamin Franklin: “Among the numerous luxuries, coffee may be considered as one of the most valuable.”

[caption id="attachment_27119" align="aligncenter" width="801"] “Among the numerous luxuries, coffee may be considered as one of the most valuable.” Founder of the United States - Benjamin Franklin (1706 - 1790)[/caption] Modern history has validated, coffee and coffee shops, either quietly or openly, have always appeared as important catalysts for the birth...

Article 53: Vincent Van Gogh and historic cafes

[caption id="attachment_27074" align="aligncenter" width="800"] “To do good work, one must drink one's coffee in peace.” Vincent Van Gogh (1853 - 1890)[/caption] The "painting cafe" in Paris (France) at the end of the 19th century was the famous cradle of Western European painting art, a dreamy place for many talents to...

Article 52: Coffee trade established the position of the Dutch power

Coffee trade was an important factor, contributing to transforming the Dutch economy, turning this country into a global maritime power, dominating the world economy in the 17th century. Coffee trade and economic power shifts The Dutch have a saying "The Dutch made Holland". Originating from a unique geographical position, about...