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  • Article 63: Brazil from a colony to a world coffee power

    Coffee was grown in Brazil for the original purpose of colonial exploitation. However, it is coffee that has become an important factor in promoting the economy, bringing Brazil to the position of a world coffee power. [caption id="attachment_28364" align="aligncenter" width="800"] “Coffee is so important, unique, and powerful that it needs...

  • Article 62: Coffee and the Korean aspiration

    In just one generation, Korea has transformed itself from one of the world's poorest countries into an economic powerhouse. The driving force of this change lies in the creative and innovative desire that Koreans always cultivate. [caption id="attachment_28322" align="aligncenter" width="800"] “Coffee is a lot more than just a drink; it’s...

  • Article 61: Ernest Miller Hemingway and the literary masterpieces written in the coffee shop

    [caption id="attachment_28280" align="aligncenter" width="1668"] “All my great works came from café.” Ernest Miller Hemingway (1899 – 1961)[/caption] The cafe is also known as the “Public-looking Place”, a place of self-expression. And that also greatly affects the process of empathy and self-worth promotion. Coffee shop - a place that represents the...

  • Article 60: Coffee awakens “The Lost Generation”

    [caption id="attachment_28269" align="aligncenter" width="800"] “I have measured out my life with coffee spoons” Poet Thomas Stearns Eliot (1888 – 1965)[/caption] From the second half of the 19th century to the second half of the 20th century, the coffee society was ripe. But the 20th century itself was filled with broken-winged...

  • Article 59: Coffee Culture – The Rite of Hospitality in Dubai

    [caption id="attachment_28224" align="aligncenter" width="800"] “Coffee is the vibe of taste, smell and insight of the soul” Arab poet Mahmoud Darwish (1941 – 2008)[/caption] The Arabic Coffee Ritual is recognized by UNESCO as an Intangible Heritage of Humanity. For centuries, coffee has been an important element of Arab culture, representing hospitality,...

  • Trung Nguyen Legend – Cultural and diplomatic coffee in Japan

    Along with series of international and national sales, marketing activities in January 2021, recently, Trung Nguyen Legend coordinate with Consulate General of Vietnam in Fukuoka, Japan, and Kyushu Economic Federation to introduce G7 energy coffee products to Japanese coffee lovers at “Vietnam Smile Fair” in Japan. Especially, Trung Nguyen Legend...

  • Article 58: India – From the 7 wonder seeds to under-shade coffee country

    [caption id="attachment_28140" align="aligncenter" width="801"] “Coffee which makes the politician wise, and see through all things with his half-shut eyes.” Poet Alexander Pope (1688 – 1744)[/caption] From the 7 wonder seeds, India formed a special "under-shade coffee" raw material area, aiming to create an ecosystem to conserve biodiversity and protect the...

  • Article 57: Coffee and the decade of innovation “reshaping America”

    [caption id="attachment_27878" align="aligncenter" width="800"] “Coffee has become an important part of American life, helping them to mature and lead a higher life” Politician Robert Nelson (1793-1873)[/caption] “Roaring Twenties” is a term that characterizes the distinct culture of the 1920s and 1930s, a decade of discovery and innovation that established the...

  • Article 56: Coffee and the national spirit of the Japanese

    [caption id="attachment_27277" align="aligncenter" width="800"] “Coffee shops are places to acquire knowledge and exchange cultures” Educator Chung Yong-Kei (1858 – 1894)[/caption] Japan is famous for its tea ceremony, but it is also the world's leading coffee consumer. For hundreds of years, coffee has influenced the learning encouragement process, revitalizing the "national...