Article 71: Coffee and the concept of life

Digging deep into the different rituals of cooking, brewing and enjoying coffee, from the past to the present, from East to West, we will find that there are always concepts about life, about the role of people to heaven and earth and to themselves. [caption id="attachment_29424" align="aligncenter" width="800"] "Only good...

Article 70: The aroma and taste of coffee in the realm of humanity

Originally a popular drink in long-distance journeys since ancient times, coffee's spreading path has finally connected the East with the West, creating a bridge between cultures and civilizations. [caption id="attachment_29131" align="aligncenter" width="800"] “Coffee heals wounds And a bridge between despair and hope.” - Zora Neale Hurston (1891-1960)[/caption] The aroma and...

Article 69: The four-knowing coffee

Coffee is not merely a drink, but mainly a spiritual nourishment, an art of life, a life concept, a life philosophy of each individual, associated with the way of enjoyment. [caption id="attachment_29024" align="aligncenter" width="645"] Coffee brings vitality, wisdom, and courage. Philosopher Francis Bacon (1561-1626)[/caption] The characteristic feature of coffee culture...

25 years of one GREAT ASPIRATION

Ho Chi Minh City, June 16, 2021 Dear Brothers and Sisters of the Trung Nguyen Legend Family, This letter is sent to our brothers and sisters in these very special days, in a situation of unprecedented challenges - not only for our country but also for our own Trung Nguyen...

Article 68: Coffee and the concepts of East-West harmony

In the process of asserting its identity from the way coffee is enjoyed, the West has gradually discovered more clearly, and more modestly, the civilization of the East. [caption id="attachment_28857" align="aligncenter" width="800"] No one can understand the truth until they drink good coffee Preacher Abdul Qadir Gilani (1078 – 1166)[/caption]...

Article 67: Coffee celebrates life

Beyond material values, coffee has provided a way for the coffee drinker to empathize and celebrate the meaning of life. [caption id="attachment_28811" align="aligncenter" width="800"] “Coffee has an important place in the culinary culture of all civilized peoples.” Author William Harrison Ukers (1873-1945)[/caption] Coffee - energy to discover new truth Since...

Article 66: Finding ourselves through coffee

Coffee and coffee shops are a way and a place for people to find themselves. To be more specific, coffee is not only a way to understand the meaning of life but also to enhance life. [caption id="attachment_28707" align="aligncenter" width="800"] “The coffee shop is the only place where grand plans...

Article 65: Jamaica – the charm of the world’s highest coffee raw material region

The Caribbean is considered the second territory of the coffee industry in the Americas, after Brazil. With a wonderful climate and soil, this place has produced the most excellent coffee in the world - Jamaican Coffee. [caption id="attachment_28602" align="aligncenter" width="800"] I often spend the evening in a cafe, where young...

Article 64: The journey to affirm the distinctive mark of Colombian coffee

Coffee in the minds of Colombians is the seed that brings blessings, changes the country's destiny, and affirms the country's distinctive mark on the international stage. [caption id="attachment_28400" align="aligncenter" width="800"] “Coffee is a masterpiece of art and taste” Politician Pedro Nel Ospina Vázquez (1858-1927)[/caption] The process of confirming the Colombian...