Article 122: Coffee – Where beauty becomes a way of life

Coffee both shapes distinctive cultural identities within communities and reflects aesthetic values, philosophies of life, and the ways in which people express their ideas and aspirations for a better life. [caption id="attachment_41914" align="aligncenter" width="800"] "Coffee awakens the soul." - Novelist Virginia Woolf (1882–1941)[/caption] The Beauty of Order, Harmony, and Community...

Article 121: Coffeehouses – Spaces where aesthetic thought flourishes

Coffeehouses are distinctive cultural spaces that have contributed to the development of aesthetics and the spread of humanistic values, guiding humanity towards Truth – Goodness – Beauty. [caption id="attachment_41800" align="aligncenter" width="800"] "Coffee helps people gain a deeper understanding of the world and of themselves." - Novelist John Ernst Steinbeck (1902–1968)[/caption]...

Dak Lak: Potential and Aspirations for Development

On the morning of June 27, 2026, the Conference on the Announcement of Planning and Investment Promotion of Dak Lak Province for the 2021–2030 period, with a vision to 2050, was officially held in Tuy Hoa under the theme "Dak Lak: Potential and Aspirations for Development". This highly significant economic...

TRUNG NGUYÊN LEGEND: 30-YEAR JOURNEY OF SERVING THROUGH GREAT ASPIRATION (June 16, 1996 – June 16, 2026)

[vc_row row_type="1" bg_type="image" bg_override="full"][vc_column][vc_single_image image="41641" img_size="full" alignment="center" css="" el_class="not-for-mobile"][vc_single_image image="41637" img_size="full" alignment="center" css="" el_class="for-mobile-only"][vc_single_image image="41645" img_size="full" alignment="center" css=""][distance type="2"][/vc_column][/vc_row][vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text css=""]Thirty years ago today (June 16, 1996), in Buon Ma Thuot, Dak Lak—the homeland of the world’s finest Robusta coffee beans—from a modest 2.8-square-meter coffee roasting workshop, our RESPECTED...

Article 112: Coffee and Sustainable Development

With its profound influence on every aspect of human life, the coffee industry is increasingly being developed along a sustainable path, with the vision of becoming a solution for a harmonious and prosperous future for humanity. [caption id="attachment_39027" align="aligncenter" width="800"] "Coffee is an indispensable source of energy that fuels modern...

Trung Nguyên E-Coffee Continues Strong Expansion in the U.S.

[vc_row][vc_column][vc_raw_html css=""]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[/vc_raw_html][vc_column_text]Following its remarkable debut in California in February 2025, on June 7, 2025, Trung Nguyên E-Coffee officially launched a new franchise store in Texas, further strengthening its presence in the world’s leading market and continuing to spread Vietnamese coffee culture globally. This event further affirms the appeal of the...

ARTICLE 107: COFFEEHOUSES IN THE DEVELOPMENT OF PRAGUE LINGUISTICS

Coffeehouses provide a space for free creativity and the exchange of ideas, fostering the formation of the Prague School of Linguistics and making a significant contribution to the development of modern linguistics. [caption id="attachment_37943" align="aligncenter" width="800"] Coffee is the spark that ignites creativity – Former British Prime Minister Margaret Thatcher...

ARTICLE 106: THE LANGUAGE OF COFFEE – THE LANGUAGE OF LIFE

Coffee functions as a form of language, enabling people to communicate, connect socially, and foster the continual development of human language. [caption id="attachment_37908" align="aligncenter" width="800"] A cup of coffee is a miracle, a wonderful combination of relationships. — Journalist Heinrich Eduard Jacob (1889–1967)[/caption] A System of Communication and Expression of...

Article 105: Coffee and coffee shops drive the extensive development of linguistics

Coffee and coffee shops are a source of energy and an ideal environment, driving intellectuals to explore the nature of language and develop foundational linguistic theories. [caption id="attachment_37717" align="aligncenter" width="800"] Coffee is a universal language that transcends cultural barriers, capable of connecting people from all over the world. Journalist Berthold...