Article 122: Coffee – Where beauty becomes a way of life

Coffee both shapes distinctive cultural identities within communities and reflects aesthetic values, philosophies of life, and the ways in which people express their ideas and aspirations for a better life. [caption id="attachment_41914" align="aligncenter" width="800"] "Coffee awakens the soul." - Novelist Virginia Woolf (1882–1941)[/caption] The Beauty of Order, Harmony, and Community...

Article 121: Coffeehouses – Spaces where aesthetic thought flourishes

Coffeehouses are distinctive cultural spaces that have contributed to the development of aesthetics and the spread of humanistic values, guiding humanity towards Truth – Goodness – Beauty. [caption id="attachment_41800" align="aligncenter" width="800"] "Coffee helps people gain a deeper understanding of the world and of themselves." - Novelist John Ernst Steinbeck (1902–1968)[/caption]...

Dak Lak: Potential and Aspirations for Development

On the morning of June 27, 2026, the Conference on the Announcement of Planning and Investment Promotion of Dak Lak Province for the 2021–2030 period, with a vision to 2050, was officially held in Tuy Hoa under the theme "Dak Lak: Potential and Aspirations for Development". This highly significant economic...

TRUNG NGUYÊN LEGEND: 30-YEAR JOURNEY OF SERVING THROUGH GREAT ASPIRATION (June 16, 1996 – June 16, 2026)

[vc_row row_type="1" bg_type="image" bg_override="full"][vc_column][vc_single_image image="41641" img_size="full" alignment="center" css="" el_class="not-for-mobile"][vc_single_image image="41637" img_size="full" alignment="center" css="" el_class="for-mobile-only"][vc_single_image image="41645" img_size="full" alignment="center" css=""][distance type="2"][/vc_column][/vc_row][vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text css=""]Thirty years ago today (June 16, 1996), in Buon Ma Thuot, Dak Lak—the homeland of the world’s finest Robusta coffee beans—from a modest 2.8-square-meter coffee roasting workshop, our RESPECTED...

ARTICLE 120: COFFEE AND COFFEEHOUSES IN THE DEVELOPMENT OF THE KNOWLEDGE SOCIETY

Coffee and coffeehouses have contributed to the creation and advancement of knowledge, thereby inspiring humanity to think, innovate, and shape the functioning of the knowledge society. [caption id="attachment_41297" align="aligncenter" width="800"] “Coffee is the companion of contemplation and thought.” — Writer Hermann Hesse (1877–1962)[/caption] Knowledge and Creativity — The Foundations of...

ARTICLE 119: COFFEE — FROM SOCIAL PRACTICE TO CULTURAL SYMBOL

From a simple beverage and traded commodity, coffee has evolved into a cultural symbol and a philosophy of life — reflecting the identity, values, and way of living of people within society. [caption id="attachment_39671" align="aligncenter" width="640"] “Coffee is a ritual that connects people within community life.” — Writer Charles Bukowski...

ARTICLE 118: COFFEEHOUSES — WHERE PEOPLE COME TO UNDERSTAND THEMSELVES AND SOCIETY

Coffeehouses are not only spaces where individuals gain deeper understanding of themselves, but also places that reflect the ever-evolving dynamics of society. [caption id="attachment_39591" align="aligncenter" width="800"] “Nothing compares to coffee in awakening the nervous system and uplifting the spirit.” — Writer Monteiro Lobato (1882–1948)[/caption] A Space for Self-Awareness and Personal...

ARTICLE 117: COFFEE IN THE HISTORY OF GLOBAL TRADE

Coffee has been a pivotal force in transforming the economic landscapes of nations while also driving the expansion and evolution of the global trading system. [caption id="attachment_39542" align="aligncenter" width="800"] “Coffee is the most progressive beverage in the world, it continually inspires people to think.” — Journalist William H. Ukers (1873–1945)[/caption]...

ARTICLE 116: COFFEE’S IMPRINT ON HISTORICAL STUDIES

Beyond advancing the development of historical studies, coffee has also been an essential force in shaping the history of human civilization itself. [caption id="attachment_39467" align="aligncenter" width="800"] Coffee is a drink of awakening, a powerful nourishment for the mind that stimulates intellect and clarity.” Historian Jules Michelet (1798–1874)[/caption] Historical Studies: Understanding...